Fab's Five Rules For Killing It In E-Commerce

Enjoy the holidays while you can e-commerce startups. Odds are long you will fail to build a billion-dollar business from a standing start. Online retailing is a brutal, low-margin industry and it's next to impossible to build sustainable advantage in the age of Amazon. Some  new-wave startups have cleverly hacked traditional business models: Warby Parker ID'd a fat target to undercut (Luxottica) with lower-priced glasses at decent margins; BirchBox and similar sampling services do lead-ge...